Dentist’s Panel (Part 2): The “One Thing” Panelists Liked Most About Their Dental Labs
Last month we shared highlights of the dentist’s panel at October’s Dentsply Sirona Marketing Summit in Carlsbard, California. This post follows-up with brief summaries of what the 3 dentists responded when asked, “What is the one thing you like to see in your dental labs?”
The three responses varied (and only one dentist kept to “one thing”):
- Communication: “Being able to communicate and talk the same language as me.”
- Technology & knowledge: “Being open to everything. Being digital. And labs should go out and knock on doors to grow their businesses.”
- Technology & communication & knowledge: “Go all-in with the Sirona In-Lab system so you can provide everything a dentist needs. Also a lab that can challenge me with honest feedback–for the good of the patient. And finally, a lab I can go to as a resource.”
Overall it was a lively and earnest panel discussion, and the implications of the session were clear: while labs are immensely important to dentists, it’s expected that labs earn that importance by constantly striving for cutting edge technology/knowledge in addition to consistently communicating well with their clients.